illustration —
Apparel Design
Helping clients to encapsulate the essence of their brand through clothing. My artistic approach is symbolic, drawing inspiration from the unique qualities of each brand or location to create bespoke artwork that riders love to wear.
LUCKY DIP
The design illustrates the Lucky Dip mountain bike track in mid Wales, UK, site of the 2024 Evolve Women's Jam. The typography takes inspiration from the layout of the jumps and berms, nestled amongst an ancient tree.
DYFI BIKE PARK - LOCALS
Created in a linocut style, the artwork incorporates several local landmarks: Machynlleth's clock tower, Dyfi Bike Park's mountain ridgeline, the cedar tree supporting the Bike Park Cafe's roof, and the Dyfi forest.
10 YEARS OF RED BULL HARDLINE
The Red Bull Hardline event, held annually in mid Wales, is renowned as one of the most demanding mountain bike races globally. The illustration celebrates a decade of the event by representing the number 10 as a dynamic visual journey of the entire Hardline track.
THE WOODS MORZINE
This circular, monochromatic illustration was created for The Woods, a bike and ski shop, and features the picturesque French town of Morzine, nestled in the heart of the Portes du Soleil.
TRAILNET - 2025 Season Pass
The 2025 Season Pass design draws inspiration from the local Gempen mountain and features the iconic tower with a Swiss flag, views of the hills and flowy trails, and is stylised to resemble a vintage stamp.
CAERSWS BIKE PARK - LEGACY
Before becoming a bike park, Caersws was an iconic venue for British downhill racing, which was the main inspiration for this design.
HELFARE - COMMUNITY
In this second illustration for Helfare, the typography comes alive as a community. The letters of "HELFARE" transform into individual cartoon characters and trail features, showing a crew working and riding together.